Homewares Brand Case Study

The Client

A New Zealand-based brand specializing in high-quality bedding and homeware designed to be timeless and effortlessly complement any home. With a passion for creating beautifully crafted pieces, they empower their customers to experiment with style and enjoy their products every day.

The Challenge

As a newly established business, this client sought to build a strong and sustainable eCommerce homewares brand from the ground up. With a brand-new website and no historical sales data to guide our approach, every strategy had to be developed and tested from scratch. Their initial goal was to generate $35K in online sales within the first three months of running ads. Our challenge was to craft a marketing strategy that would drive immediate results while laying the foundation for long-term success.

Making it Happen

To help the client achieve their goals, we developed a robust digital strategy that combined Facebook Ads (for both prospecting and retargeting) with Google Ads, including Search, Shopping, and Performance Max campaigns. When we launched their ads in August 2021, the impact was immediate—website traffic surged, sessions increased, and, most importantly, conversions followed. This marked the beginning of a powerful growth trajectory for the brand.

Phase 1: Growth

By optimising their website and executing a highly effective marketing strategy, the brand exceeded its revenue target within the first two months, generating $45K in revenue. This strong start provided valuable data, allowing us to refine Facebook and Google ads for even greater efficiency. As a result, we successfully scaled the business to a six-figure monthly online store. Within just a few months of running ads in 2021, their revenue surged from $30K to $165K per month. Entering their second year with us in 2022, the brand achieved an astonishing 257% revenue growth from where they began.

Phase 2: Scaling

With a solid marketing strategy in place, this client continues to grow year after year—even as many retail businesses face decline and online competition intensifies. Their commitment to strategic investment in marketing has led to a 20% revenue increase in 2024, bringing total revenue to $2M. Looking ahead, current projections indicate strong momentum, with no signs of slowing down. The future looks incredibly promising for continued growth in 2025 and beyond.

Services Included

Facebook & Google Ads – Targeted campaigns to scale their online presence and achieve significant growth.

Digital Marketing Strategy – Data-driven approach to maximise ROI and growth.

Email Marketing – Automated campaigns to boost sales and retention.

Website Conversion Optimisation – Enhancing UX to improve sales performance.